Kev nce sai ntawm cov tshuaj yej tshiab

Kev nce sai ntawm cov dej tshuaj yej tshiab: 300,000 khob tau muag hauv ib hnub, thiab kev lag luam loj tshaj 100 billion

Thaum lub caij nplooj ntoos hlav Festival ntawm Xyoo Luav, nws tau dhau los ua lwm qhov kev xaiv tshiab rau cov neeg tuaj koom nrog cov txheeb ze thiab xaj qee cov tshuaj yej haus kom tshem tawm, thiab kom muaj ib khob tshuaj yej yav tav su nrog cov phooj ywg ploj mus ntev.300,000 khob tau muag nyob rau hauv ib hnub, thiab lub sijhawm ntev mus yuav yog qhov zoo nkauj, dhau los ua tus qauv kev sib raug zoo rau qee cov tub ntxhais hluas ... Nyob rau xyoo tas los no, cov tshuaj yej tshiab tau dhau los ua qhov chaw ci ntsa iab hauv Suav cov neeg siv khoom lag luam.

Tom qab lub koob npe nrov yog cov zam thiab kev sib raug zoo cov ntawv lo kom haum rau cov tub ntxhais hluas cov neeg siv khoom, thiab kev nruam ntej thiab kev hloov pauv digital kom hloov mus rau kev hloov pauv sai ntawm kev lag luam xav tau.

Thaum lub caij nplooj ntoos hlav Festival hnub so xyoo no, ib lub khw muag tshuaj yej tshiab hauv Shenzhen tau txais ntau dua 10,000 tus neeg tuaj xyuas ib hnub;Lub caij nplooj ntoos hlav Festival mini-kev pab cuam tawg, thiab kev muag khoom hauv qee lub khw muag khoom tau nce 5 mus rau 6 zaug;co-branded nrog cov yeeb yam nrov, cov dej haus tau muag ze li ntawm 300,000 thawj hnub.lab khob.

Raws li Sun Gonghe, tus thawj coj ntawm Pawg Neeg Saib Xyuas Kev Haus Dej Tshiab Tshiab ntawm Tuam Tshoj Chain Store thiab Franchise Association, muaj ob lub ntsiab lus ntawm cov dej tshuaj yej tshiab hauv kev nkag siab dav thiab nqaim.Hauv kev txiav txim siab dav dav, nws hais txog lub ntsiab lus dav dav rau txhua yam dej haus uas tau ua tiav thiab muag ntawm qhov chaw hauv cov khw muag dej haus tshwj xeeb;Ib los yog ntau yam ntawm cov khoom siv raw yog ua tiav rau hauv cov kua lossis cov khoom sib tov ntawm qhov chaw.

Cov tshuaj yej zoo xws li Dahongpao, Fenghuang Dancong, thiab Gaoshan Yunwu;txiv hmab txiv ntoo tshiab xws li txiv nkhaus taw, txiv duaj, txiv hmab txiv ntoo, guava, perfumed txiv qaub, thiab tangerine;Cov tshuaj yej tshiab-style haus nrog cov ntaub ntawv tseeb ua raws li cov kev xav tau ntawm cov tub ntxhais hluas cov neeg siv khoom hauv kev nrhiav kev zoo thiab tus kheej.

Cov "2022 Tshiab Tea Drinks Research Report" tsis ntev los no tau tshaj tawm los ntawm Pawg Neeg Saib Xyuas Tshuaj yej Tshiab ntawm Tuam Tshoj Chain Store thiab Franchise Association qhia tias kev lag luam loj ntawm kuv lub teb chaws cov dej haus tshiab tau nce los ntawm 42.2 billion hauv 2017 txog 100.3 billion hauv 2021.

Hauv 2022, qhov ntsuas ntawm cov tshuaj yej tshiab yuav tsum ncav cuag 104 billion yuan, thiab tag nrho cov khw muag tshuaj yej tshiab yuav muaj txog 486,000.Hauv 2023, kev lag luam loj yuav tsum ncav cuag 145 billion yuan.

Raws li "2022 Tea Beverage Development Report" yav dhau los tau tshaj tawm los ntawm Meituan Food thiab Kamen, Guangzhou, Shenzhen, Shanghai, Chengdu, Chongqing, Foshan, Nanning thiab lwm lub nroog yog qhov zoo tshaj plaws ntawm cov khw muag tshuaj yej thiab xaj.

Daim ntawv tshaj tawm ntawm Tuam Tshoj Chain Store thiab Franchise Association qhia tau hais tias cov neeg siv khoom siab dua lub zog yuav khoom thiab cov neeg siv khoom xav tau rau cov hom thiab qhov zoo yog qhov tseem ceeb hauv kev tsim cov tshuaj yej tshiab.

"Muaj ntau cov mis nyuj uas ib zaug nrov tau npaj los ntawm brewing tshuaj yej hmoov, creamer, thiab syrup. Nrog rau kev txhim kho ntawm kev ua neej nyob, cov neeg siv khoom xav tau kev nyab xeeb thiab kev ua tau zoo tau nce ntxiv, uas tau dhau los ua ib qho tseem ceeb ntawm txoj kev loj hlob ntawm kev lag luam. dej tshuaj yej."Wang Jingyuan, tus tsim ntawm LINLEE hom, uas tshwj xeeb hauv cov tshuaj yej txiv qaub tshiab, tau hais.

"Yav dhau los, yuav luag tsis muaj kev lag luam tshuaj yej rau cov tub ntxhais hluas uas muaj peev xwm noj tau zoo thiab nrhiav kev tshiab thiab ntau haiv neeg," said Zhang Yufeng, tshuaj yej xov xwm kev sib raug zoo tus thawj coj ntawm Naixue.

iiMedia Consulting cov kws tshuaj ntsuam xyuas tau hais tias piv nrog cov tshuaj yej cov tshuaj yej thiab lwm yam dej qab zib, cov tshuaj yej kub tshiab tau hloov kho dua tshiab thiab tsim kho tshiab hauv kev xaiv cov khoom siv raw, txheej txheem tsim khoom, daim ntawv qhia zaub mov, thiab cov khoom lag luam hauv xyoo tas los no, uas yog ntau dua nyob rau hauv txoj kab nrog kev noj cov khoom noj. cov hluas niaj hnub no.Appeal thiab aesthetic saj.

Piv txwv li, txhawm rau hloov mus rau qhov tam sim no ntawm cov neeg siv khoom noj khoom haus thiab noj qab haus huv, ntau hom tshuaj yej tshiab tau qhia cov khoom xyaw xws li cov khoom qab zib ntuj;ob leeg hais txog kev lom zem thiab poetic hluas style.

"Raws li kev siv lub teeb yuag, cov tshuaj yej tshiab tau txaus siab rau cov tub ntxhais hluas txoj kev nrhiav kev so, kev lom zem, kev sib koom tes thiab lwm yam kev xav tau hauv lub neej niaj hnub, thiab tau hloov mus rau hauv lub neej niaj hnub no."Tus neeg muaj feem cuam tshuam ntawm HEYTEA tau hais.

Network digital technology kuj pab txoj kev loj hlob sai ntawm cov tshuaj yej haus cov lag luam tshiab.Raws li kev txheeb xyuas los ntawm cov neeg sab hauv kev lag luam, kev them nyiaj online thiab kev tswj cov ntaub ntawv loj ua rau kev txiav txim online yooj yim thiab nrawm, ua rau kev muag khoom ntau dua thiab nplaum.

Cov dej tshuaj yej tshiab kuj tau txhawb cov tub ntxhais hluas cov neeg siv khoom kom paub txog cov tshuaj yej kab lis kev cai.Nyob rau hauv Sun Gonghe txoj kev xav, cov tub ntxhais hluas uas nyiam haus cov tshuaj yej tshiab tsis tau txais txiaj ntsig los ntawm Suav tshuaj yej kab lis kev cai niaj hnub no.

Cov kab lis kev cai "kev sib txawv hauv tebchaws" uas tau nyiam nyob rau xyoo tas los no tau sib tsoo nrog cov tshuaj yej tshiab los tsim cov sparks tshiab.Co-branding nrog nrov IPs, offline pop-ups, tsim cov khoom peripherals thiab lwm yam hluas txoj kev ntawm kev ua si, thaum ntxiv dag zog rau cov hom hom, nws kuj tso cai rau cov tshuaj yej hom mus txuas ntxiv mus ua txhaum lub voj voog, txhim kho cov neeg siv khoom lub siab tshiab thiab kev paub.